Intensae – the new 5-Free Nail Lacquer

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Although nail polish is deemed safe for use during pregnancy (see the expert advice of Doug Schoon here), some understandably prefer to limit their exposure to toxins during pregnancy and nursing, and look to the 5-free formulas. Free from formaldehyde, toulene, camphor, dibutyl phthalate and formaldehyde resin, they often fall short in terms of quality – watery finishes, disappointing pigments, quick to chip. But a new formula hit the New York nail market in February and is launching here on November 1st, impressing the toughest of critics the world over. Meet Intensae, the brainchild of 29 year old colourist, James Samuel. A combination of clever design – a little window of polish allows you to see the shade against your nail to judge it against your skin – and chic colours has created a real buzz in the beauty world. I haven’t even tried it myself, so this is more of a word-to-ya-moms than a review, but watch this space…

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